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September 14 2012 , Written by Mike Wendling Published on #SportsBiz

Great Ambush Marketing in the #SportsBiz - Beats by Dre Angers the IOC, Gives Headphones to Olympic Athletes — http://t.co/Au0HxYFU

Mike Wendling (@WendlingMike)September 14, 2012

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Beats by Dre Angers the IOC, Gives Headphones to Olympic Athletes - Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online

The 2012 Summer Olympics in London hasn't just been a venue for world-class athletes to showcase their talents to millions of viewers around the globe. For Beats by Dre - a producer of audio/music equipment and established by rap artist Andre "Dr. Dre" Young - the Olympics has been an opportunity to launch an ambush marketing campaign with its sleek and trendy headphones.

http://ow.ly/dIIxr